Review customer activity, booking history, and class attendance together to understand who is returning and who may need follow-up. Naayya surfaces these signals without reducing retention to one score.
Where to look#
Start with:
- Admin > Customers for customer lists and search
- Admin > Customers > [customer] for class highlights, booking activity, and attendance history
Useful retention signals#
Booking gaps#
In a customer's activity, look for earlier bookings followed by a longer gap.
Expiring credits#
Review the customer's booking activity and attendance alongside this context before choosing a follow-up.
Membership activity#
Compare the customer's attendance and booking history over time alongside this context.
No-shows and cancellations#
Repeated no-shows or cancellations may point to a scheduling, reminder, or policy issue.
Feedback#
Feedback can explain why a customer is staying active or dropping away.
What to do with retention signals#
Depending on the situation, you might:
- Send a short follow-up email
- Offer help choosing a class
- Change reminder settings
- Adjust a timetable that has repeated no-shows
- Review recent class feedback
Keep the customer relationship in the decision. Naayya can show the pattern, but you decide the right message.