Create Instagram Content

Use Social in Naayya to design Instagram Stories, single-image posts, and image carousels for your classes and teachers, and to see your account's posts. You can save each one as a draft and reopen it later. Where publishing is turned on for your business, you can also publish to your Instagram account now or at a time you choose.

Who can use this#

• Plan: The Social page and its editor are part of the Enterprise plan. On other plans the page shows an Enterprise Feature message.
• Permission: You need marketing management access to save drafts, connect Instagram, publish, and schedule.
• Publishing is a limited pilot. Naayya turns Instagram publishing on for one business at a time. If it is not on for yours, you can still connect your account to see your posts, and design and save drafts, but the publish dialog says Publishing has not been activated for this business. To ask about joining the pilot, contact support@naayya.com.
• Instagram account: Connecting Instagram and publishing need an Instagram professional account (Business or Creator).

Open the editor#

Go to Admin > Social. The page is titled Instagram. Until an account is connected, it shows only Connect your Instagram (see the Connect Instagram section below), with no Create button.

Once an account is connected, select Create at the top right and choose Post, Story, or Carousel. From a class template opens the older class template designer.

What the page shows#

• Beside the title: a green dot and your linked @handle, which opens your Instagram profile. An amber dot with a Reconnect button means access expired. Allow publishing appears if publishing is turned on for your business but the account has not granted publishing access.
• This week: a Monday to Sunday view of your scheduled content, described in the See what is scheduled section below.
• Drafts: a horizontal row of drafts and content that still needs attention (draft, publishing, partially published, or failed). Select one to keep editing. The row shows 12 at a time, and Show more loads more. It is hidden when there is nothing to show.
• On Instagram: your account's posts from Instagram, newest first, in a grid. Hover over a post, or focus it, to see its likes and comments. Select it to open it on Instagram. Above the grid are total posts, followers, and average likes per post; only figures Instagram returns are shown. More posts load as you scroll. Reels and videos show a play icon and carousels a stack icon. This needs the account connected. Naayya shows these posts straight from Instagram and does not keep a copy of them or their captions.
• Class template designs: a collapsed section at the bottom, with the number of designs in brackets, for designs made in the older designer. Download or delete a design, or select one to revise a copy. Revising opens a copy of the design as an image in the new editor, where you can add text and save a new draft. Saved Story designs also have Publish saved Story.

Design your content#

Choose a format at the top left of the editor:

Switching from a carousel to a post asks you to confirm before it removes the extra frames.

For each frame:

• Start from a template: choose Announcement, Class promotion, or Teacher spotlight. The template replaces the current frame after you confirm.
• Image: upload a PNG, JPEG, or WebP file. Images you uploaded before appear as thumbnails you can reuse. Select Remove image to clear it.
• Heading and Body: edit the text, then choose a font (Modern, Editorial, or Friendly), a size, and a colour. Drag the text on the preview to position it.
• Background and Accent: set the frame colours.

Use + Frame, Move left, Move right, and Remove frame to arrange Stories and carousels. Each frame must be under 10 MB once it is exported.

On the right, Title is your own name for the content. New drafts start as New Instagram Story, New Instagram Post, or New Instagram Carousel, matching the format. If you switch format before you change the title, the default title follows the new format. Posts and carousels also have a Caption of up to 2,200 characters, with at most 30 hashtags and 20 mentions. Stories have an Internal note instead, because Instagram Stories do not publish a caption.

Save a draft#

Select Save draft. Naayya shows Unsaved changes until you save, and asks before you leave the page with unsaved work. Content has one of these statuses: draft, scheduled, publishing, published, failed, or partially published.

You can edit only a draft. Publish and schedule use the saved version, so save first. To change scheduled content, cancel its schedule, edit and save, then schedule it again.

Connect Instagram#

Connect your account on Admin > Social. Any business that can open the page can connect, including businesses outside the publishing pilot.

1. Under Connect your Instagram, select Connect Instagram and approve access on Instagram. The account must be an Instagram business or creator account.
2. Naayya asks for basic profile access, which lets it show your posts. It asks for publishing access only where publishing is turned on for your business.
3. The page then shows a green dot and your @handle beside the title.

Publishing needs your Instagram account connected with permission to publish. You can also connect from the publish dialog:

1. Open a saved draft and select Publish Story, Publish Post, or Publish Carousel.
2. If no account is connected, select Connect Instagram and approve access on Instagram. Naayya asks for basic profile access and content publishing access.
3. The dialog then shows Publishing to your account name.

If access expires or is revoked, the page shows Reconnect and the dialog asks you to reconnect. If publishing is turned on but the account has not granted publishing access, the page shows Allow publishing. You can also see the connection status in Admin > Settings > Integrations.

Publish now#

Review the dialog before you publish. It shows the account, your images in order, and the caption. Publishing is not a preview: your audience can see the result as soon as Instagram confirms it.

• Story: each frame goes live separately, in the order shown. Naayya sends a frame only after the one before it is confirmed. If a frame fails, later frames are skipped and the dialog shows the result for each frame. Stories published this way do not include music, stickers, links, or native text overlays.
• Post: the image must be between 4:5 and 1.91:1. Images made in the editor are 4:5. The caption limits above apply.
• Carousel: all images go live together with one caption. While it prepares, the dialog shows how many images are ready.

When a publish succeeds, select View on Instagram to open it.

If the result is uncertain#

Sometimes Instagram may have accepted a request even though Naayya did not receive a confirmation. The dialog then says Instagram may have published the content and asks you to check the account. Open Instagram and look before you try again. Naayya stops instead of sending a second copy.

Other messages you may see:

• Publishing limit: Instagram limits how much an account can publish. Try again after the limit resets.
• Reconnect: Instagram must be reconnected with publishing access.
• Could not process, or took too long: check the images and start a fresh publish.

Schedule publishing#

Open a saved draft and use Schedule publishing in the left panel. It works for Stories, posts, and carousels.

1. Choose a Date and time. It must be more than 10 minutes from now and no more than 75 days ahead.
2. Check the Timezone. It starts as your business timezone.
3. If the time falls where clocks change, choose Clock change and pick the First or Second occurrence. A time that clocks skip cannot be scheduled.
4. Select Schedule.

The status changes to scheduled. At the scheduled time, Naayya checks the connection, your publishing access, and the images again, then publishes.

Select Reschedule to choose another time, or Cancel schedule to return the content to a draft. Changes close two minutes before the scheduled time.

See what is scheduled#

This week on Admin > Social shows Monday to Sunday in your business timezone. Use the previous and next week arrows to move between weeks. A Today button appears when you move away from the current week.

Each day lists its scheduled items with their time and format. It also lists items already published by schedule (for example Story posted), items that failed (Didn't publish, red dot), and items with an uncertain result (Check Instagram, amber dot). For an uncertain item, Instagram may have published it, so check your account before you retry.

Select an item to open it in the editor. Reschedule and Cancel schedule are there.

If a scheduled post does not publish#

Find the item in This week, where it shows Didn't publish or Check Instagram, and select it to open it in the editor. The editor shows what to do next. Failed and partly published content also appears in Drafts.

• If some content may be live, check your Instagram account before you create another post.
• If access was lost, reconnect Instagram (Reconnect) or restore publishing access (Allow publishing), then create a new draft.
• If Instagram is at its publishing limit, choose a later time for a new draft.
• If an image is missing or the post changed, review the saved images and post, then create a new draft.

The person who scheduled the post also gets an email with a Review scheduled post link.

Related#

• Sending email campaigns
• Roles and permissions