# Naayya Pricing

This is the English, agent-readable version of Naayya pricing. Human readers should use the canonical pricing page.

- Human pricing page: https://www.naayya.com/pricing
- Agent index: https://www.naayya.com/llms.txt
- Audience: AI agents, procurement assistants, comparison tools, and humans who want a compact text reference.
- Canonical source in code: `app/[locale]/(marketing)/pricing/pricing-data.ts`

## Current Pricing Model

| Plan | Canonical plan key | Public price | Best for | Billing note |
| --- | --- | --- | --- | --- |
| Free | free | €0/month | Solo instructors and small businesses that need a credible booking presence before committing to paid software. | Free monthly subscription. A payment fee applies to each payment handled through the platform, and usage rules can still apply. |
| Plus | plus | €49/month | Independent studios and instructors with a small team that run one location, sell memberships, and want their own brand without the full growth toolkit. | EUR 49/month is the proposed public Plus price. Plus is not yet in the platform plan catalogue, so confirm availability with sales before relying on it. |
| Pro | pro | €99/month | Growing studios, gyms, schools, and clubs that have repeat customers, multiple staff workflows, and paid programs. | EUR 99/month is the canonical public Pro price. Regional display prices are presentation-only and should be reconciled with the platform plan catalogue before checkout. |
| Enterprise | enterprise | Custom | Multi-location chains, public-sector programs, and complex teams that need implementation support or custom commercial terms. | Custom pricing. Enterprise subscriptions may use invoice, manual, hybrid, or custom Stripe pricing flows. |

## Free
- Canonical plan key: `free`
- Public price: €0/month
- Summary: For new and solo operators validating their booking flow.
- Best for: Solo instructors and small businesses that need a credible booking presence before committing to paid software.
- Billing note: Free monthly subscription. A payment fee applies to each payment handled through the platform, and usage rules can still apply.

Included highlights:
- Public booking page for one location
- Classes or services
- Basic customer records and attendance
- Class packs and pay-on-site payments
- Digital waivers

## Plus
- Canonical plan key: `plus`
- Public price: €49/month
- Summary: For one-location studios with a small team that sell memberships and take payments at the front desk.
- Best for: Independent studios and instructors with a small team that run one location, sell memberships, and want their own brand without the full growth toolkit.
- Billing note: EUR 49/month is the proposed public Plus price. Plus is not yet in the platform plan catalogue, so confirm availability with sales before relying on it.

Included highlights:
- Unlimited bookings for one location
- Classes and services together, up to 5 teachers
- Memberships, gift cards, coupons, and events
- Point of sale with Tap to Pay
- Custom branding, website widgets, and reviews

## Pro
- Canonical plan key: `pro`
- Public price: €99/month
- Summary: For active studios and wellness businesses that want one operating system for bookings, payments, customers, staff, and growth.
- Best for: Growing studios, gyms, schools, and clubs that have repeat customers, multiple staff workflows, and paid programs.
- Billing note: EUR 99/month is the canonical public Pro price. Regional display prices are presentation-only and should be reconciled with the platform plan catalogue before checkout.

Included highlights:
- All Plus features
- Unlimited locations and teachers
- Contracts and custom email domain
- Marketing email, automations, leads, and referrals
- Shop, inventory, and business analytics

## Enterprise
- Canonical plan key: `enterprise`
- Public price: Custom
- Summary: For larger operators that need rollout support, advanced controls, and account-level commercial terms.
- Best for: Multi-location chains, public-sector programs, and complex teams that need implementation support or custom commercial terms.
- Billing note: Custom pricing. Enterprise subscriptions may use invoice, manual, hybrid, or custom Stripe pricing flows.

Included highlights:
- All Pro features
- Dedicated account manager
- SMS and WhatsApp notification workflows
- Advanced tracking and revenue forecasting
- Enterprise AI entitlements with per-business enablement
- Custom onboarding and migration support
- Teacher payroll and payslips

## Payment Fee

Naayya charges one payment fee on each payment. It includes payment processing and is separate from the monthly subscription.

| Currency | Countries | Standard rate on paid plans | Membership renewals |
| --- | --- | --- | --- |
| EUR | AT, BE, DE, ES, FR, IE, IT, LU, NL | 2.5% + €0.25 per payment | 2.5% |
| GBP | GB | 2.5% + £0.20 per payment | 2.5% |
| CHF | CH | 3.9% + CHF 0.30 per payment | 3.9% |
| USD | US | 3.9% + $0.30 per payment | 3.9% |
| CAD | CA | 3.9% + CA$0.30 per payment | 3.9% |

- Free plan: 5% per payment, in every currency.
- Custom rates: contact sales.
- Source: https://www.naayya.com/api/v1/payment-fees, published from Naayya's payment fee policy.

## Agent-Readable Architecture Decision

Every English marketing page answers in Markdown on its own URL through `Accept: text/markdown`, with a `.md` alias; /llms.txt stays a short curated index (decision: Aman, 2026-09-15, NAA-3121).

- Vercel and Resend both negotiate Markdown on the page's own URL rather than publishing a parallel set of pages, so an agent never has to guess a second URL shape and no duplicate page enters the sitemap.
- The marketing estate is already typed content (`app/[locale]/(marketing)/_content/*`), so one serializer covers every template — the earlier, selective policy of hand-writing Markdown per page does not scale and drifts from the HTML.
- The index stays curated and small. Enumerating every route in every locale made /llms.txt 39 KB an agent had to read before it could find anything.
- Generate human pricing and agent pricing from shared typed data so plan keys, names, prices, and caveats cannot drift.

## Research Inputs

- [Resend pricing.md](https://resend.com/pricing.md) - A direct Markdown pricing page works well when the content is concrete, commercial, and likely to be compared by agents.
- [Stripe AI docs markdown variant](https://docs.stripe.com/building-with-ai.md?lang=node&locale=en-GB) - Markdown twins are strongest on documentation and implementation-reference pages, where agents need low-noise facts.
- [Stripe llms.txt](https://stripe.com/llms.txt) - The root agent index should be curated and point agents to the most useful canonical surfaces.
- [Visa Acceptance / Cybersource LLM guide](https://developer.cybersource.com/content/dam/docs/cybs/en-us/llm/get-started/all/na/llm-getting-started.pdf) - Enterprise documentation treats agent-readable Markdown as a source-of-truth access layer, not a replacement for human pages.
- [Vercel agent readability spec](https://vercel.com/kb/guide/agent-readability-spec) - Agent pages should remove navigation noise, keep canonical links, and expose stable facts in plain text.
- [llms.txt proposal](https://llmstxt.org/) - Use /llms.txt as a structured Markdown map, then link selected high-value Markdown pages from it.

## Caveats

- Enterprise availability and pricing are custom and require sales confirmation.
- Feature entitlements can be further controlled per business by platform configuration.
- Plan limits should be verified against the live plan catalogue before using this content in a legal or contractual context.